As a California brand founded by a female immigrant and run by a diverse international team, FERA is representative of the opportunities our nation provides to all those who work with devotion and shared goals. 

We don't politicize or greenwash what we do. As a company whose business is highly influenced by weather, we recognize the need for thoughtful and responsible use of resources.  We aim to make great products that last, treat our suppliers and staff fairly, and avoid waste and harm to people and the planet. 

To our valued community of customers and partners, we encourage you to work hard, act with intention, and get out to play (in style!), and welcome your ideas and feedback.