Moving Forward—Stronger, Better and Together

Our Values
Female Founded

FERA was founded by one of the first female executives in the winter sports industry, and remains independent, female-owned and family-run

Southern California Roots

We are based in sunny Los Angeles, where the active lifestyle and fashion culture inspire our effortlessly cool take on ski and resort style

Trusted since 1978

Our 40+ years of manufacturing expertise and experience results in distinctive modern skiwear that perfectly blends fashion, quality and performance

Effortlessly cool essentials

From outdoor adventures to après—our hip ski pants and glamorous jackets will have you looking fabulous from the Los Angeles streets to the beautiful Iceland landscape.